3D Configurators
Let customers build the exact product they'll buy
Complex, configurable products — elevators, saunas, outdoor kitchens, sports courts, made-to-measure clothing — are hard to sell from a PDF catalogue. We build browser-based 3D configurators where customers assemble their exact specification with real-world dimensional accuracy, rule-based constraints stop invalid combinations, and every finished design lands in your CRM with a price and a bill of materials. Not just visualisation — sales, manufacturing and quoting workflows in one tool.
A configurable product sold from a static catalogue leaks money at every step: customers can't picture their spec, sales teams burn days on back-and-forth emails, and configuration errors surface in manufacturing where they're most expensive. A 3D configurator moves all of that to the browser — the customer assembles the exact product, the rules engine blocks impossible combinations, and the finished design arrives in your CRM with a price and a bill of materials attached.
We've shipped industrial-grade configurators for elevators, saunas, outdoor kitchens, athletic courts and made-to-measure suits — for manufacturers and retailers in the USA and Europe. Real-world dimensional accuracy and manufacturing constraints are the discipline; smooth 60fps rendering on ordinary laptops is the craft.
Why configurators win
Static catalogue vs 3D configurator
PDF catalogue + email quotes
How configurable products are usually sold- Customers can't visualise their exact specification
- Days of back-and-forth before a quote goes out
- Invalid configurations caught late — in production
- Sales knowledge locked in a few senior people's heads
Browser 3D configurator
Self-service specification- Customers build and see their exact product in real time
- Rule engine makes invalid combinations impossible
- Price and bill of materials generated instantly
- Every finished design is a pre-qualified lead in your CRM
Configurator clients report shorter sales cycles, fewer configuration errors and better lead quality — the tool does the explaining a sales call used to.
Capabilities
What's included in 3d configurators
Real-time 3D in the browser
Three.js, Babylon.js and Unity WebGL rendering tuned for smooth interaction on ordinary laptops and phones — no downloads, no plugins, PBR materials that look like the real product.
Rule-based configuration engine
Real-world dimensions, component compatibility and engineering constraints encoded as rules — customers simply can't build a product you can't manufacture.
Live pricing & BOM generation
Every configuration change updates the price instantly; every finished design exports a bill of materials your production and quoting teams can act on directly.
CRM, ERP & e-commerce integration
Salesforce, HubSpot or custom CRM lead capture, pricing engines, quotation workflows and ERP hand-off — plus embedding into your existing site via iframe, SDK or direct integration.
3D asset pipeline
Blender and Maya modelling, PBR materials and web-specific LOD and texture strategies — we build and optimise the product library, not just the software around it.
Self-service and sales-assisted modes
The same configurator serves customers designing at home and sales teams quoting live in a meeting — shortening sales cycles and killing configuration errors at the source.
Use cases
Where 3d configurators pays off
Elevators & industrial equipment
Cabin size, doors, finishes, panels and layouts configured under strict dimensional and engineering constraints — aligned with manufacturing workflows.
Outdoor kitchens & modular spaces
Drag-and-drop space planning with automatic spatial alignment and validation — self-service design that lifts lead quality and conversion.
Saunas & premium home products
Guided step-by-step configuration for end customers and distributors — accurate sizing, component validation, premium presentation.
Sports courts & construction
Court dimensions, zoning constraints, sport-specific layouts and rule-based markings — accelerating approvals and quoting.
Fashion & made-to-measure
Fabric, fit, style and detailing configured with real-time garment visualisation — complex options, smooth experience.
E-commerce product visualisation
Variant-based product visualisation integrated into the purchase flow — buyer confidence up, returns down.
How we deliver
From idea to shipped
Model the rules
Dimensions, components, compatibility and pricing captured from your engineers and price lists — the rulebook that makes the configurator trustworthy.
Build the asset library
CAD and drawings become optimised PBR web assets with LOD strategies — photoreal, and fast on mid-range hardware.
Prototype the flow
A working configurator with your core product early — decisions get made clicking, not reading specs.
Integrate the business
CRM lead capture, live pricing, BOM export, ERP hand-off and embedding into your site via iframe or SDK.
Launch & extend
Analytics on where customers hesitate, then new product lines and options added onto the same engine.
Industries we serve
Technology we use
FAQ
Questions we hear a lot
What kinds of products suit a 3D configurator?
Anything modular, dimensional or made-to-order: elevators, saunas, outdoor kitchens, sports courts, furniture, industrial equipment, fashion. We've shipped configurators in all of these categories — if your sales team spends days on back-and-forth spec emails, a configurator usually pays for itself.
Will it run fast on normal computers and phones?
Yes — that's most of the engineering. We optimise models with web-specific LOD and texture strategies and target smooth interaction on mid-range hardware, because a configurator that needs a gaming PC loses the customer.
Can it connect to our CRM, pricing and manufacturing systems?
That's the point of ours: configurations generate leads in your CRM (Salesforce, HubSpot or custom), prices from your pricing rules, and BOM exports for production — API-first, so it grows with your systems.
Do you also create the 3D models?
Yes. We take CAD files, technical drawings or physical samples and produce optimised, photoreal web assets in Blender/Maya — modelling, materials and performance tuning are part of the service.
